We understand that magento user in general and our customer in particular all want get higher ranking on Google. Hence, I decided to write this post to show you 12 tips for magento seo optimization. Let’s check and follow these tips, I ensure it is very useful for you.
1. Focus on Website Quality
The most important thing that Google always care about is your website’s quality. Is your website creating the best experience and helping searchers find what they’re looking for?
In order to evaluate in the most useful and effective way, Google use several metrics when judging your website such as: Load time, Bounce rate, Time on site. Hence, if you want to make sure your website attract visitor, please focus on such below things.
Great Content: You need to make sure your content is as good as possible. It should contain around 500 words with niche keyword inserted. Beside, you should pay attention to website Design, Navigation, Usability, Speech. For speed optimization please read this post: 10 TIPS TO SPEED UP MAGENTO PERFORMANCE
2. Unique and Relevant Content.
Useful and unique content always is the most attractive thing of your site. It’s also what visitor looking for. Having useful and relevant information is crucial. But if you have useful and unique content, you page will be the first choice. Much more valuable content always make your page ranking better. Learn more with 8 TIPS FOR MAGENTO CONVERSION OPTIMIZATION THROUGH PRODUCT PAGES
3. Choose Niche Keyword
Keywords are the phrase you want to rank for. As you may know, you can search volume using the free Google Keyword Planner. As usual, a larger search volume come with harder competition. In my viewpoint, you should try to figure out the keyword with lower competition. And a long tail keywords often have far less competition. Besides, you can use one of the below tool:
- Übersuggest: This tool can get suggestions either from regular Web search or from search verticals like Shopping, News or Video. It also help you export the suggestions to an Excel file, where you can use Adwords to pull up the search volume for those keywords.
- Soovle will help you get keyword suggestions from various search tool: Google, Yahoo, Youtube, Bing, etc
- Google Trends will let you see your keyword’s trending and how search volumn they have.
4. Use a Keyword in Post Titles.
It’s necessary for you to have a keywords in mind for each post. Once you identify your keyword, it is a smart choice to use it in your post title. Because the title show Search Engine and visitor what your post content are.
5. Optimize Keywords.
Beside post title, please do not forget to include Keywords in content body. it is important that you make the content reads naturally. In SEO, if your pages keyword are “over optimized”, you will lose rankings as a result of a penalty.
The URL link tell search engine and visitor what the article are telling about. Hence it is better to include your keywords in the URL. Although, you should make your URL short, clear and precise.
7. Optimize Images
As you may know, image size can influence your website load; meanwhile, speed is a essential factors for ranking. So, it is better that you should not insert big size image. Less than 100kb is acceptable.
Also, image Alt Text is one of the crucial factor fo image optimization. Google also use Alt text to identify what your post is about. Thus, it a wise choice if you add some thing related your content or your keywords into Alt text.
8. Internal Link
Internal link is essential to your website. It helps direct visitors from one page to other pages on your site. In detail, internal link move visitor around your site. That’s means they spend longer time on your site and it good for seo in general and magento seo in particular. Secondly, once a visitor click on a internal link, they are not counted as “bounce”. That will reduce bounce rate of your site. Thirdly, the anchor text with internal link also help Google understand your content. Magento seo optimization is not too hard right?
9. Meta Description
Although the meta description is mainly shown to encourage searchers to choose your post, it also benefit your SEO. Together with post title, Google also uses the meta description to understand your content.
10. Header H1 tags
One of the factors impact SEO I should forget to mention is ” Header H1 tags”. Although it’s no longer important as it used to be, but it’s worth to optimize. As usual, the header tag can be seen on the page as the name of the page. Please notice that you should only use the most important keyword phrase rather than trying to use in a bunch of keywords.
11. Add a Blog to your Magento store
Keep your website updated with fresh, interesting content is the best strategies to generate traffic. In order to do that, no is no way better than blog. Keep updating new contents in order to alert Google about your site activities and to get valuable magento SEO boost. Here you can see our blog extension on the homepage
12. Optimize Offpage Magento Seo
Even though Magento is one of the easiest e-commerce platforms to optimize for SEO. But in order to get higher ranking, you need to conduct both seo onpage and seo of page optimization.
For off-page optimization, it means you need to build links to your store via different platforms. One of the best ways for that is to run a social promotion offering discounts and special offers for people tweet or like your page.
If you still confuse about this Tutorials, please feel free to contact our professional support team with more than 7 years of experiences for more helpful aid.
All questions are always welcomed. Contact us now! Magento Development Services
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