The product page are one of the most important part that have an impact on purchasing decision. No matter what you are selling, you have to develop product pages in the most professional way to increase sales. Now let take a look back on your site. Is your average abandonment rate of an online shopping cart is around 65 % and overall conversion rates are typically less than 10 %? If that is true, your product page should be changed. Today I would like to share with you 8 tips For Magento Conversion Optimization Through Product Pages
#1. Awesome Product Photos
As usual, image is the first thing that draw your potential customer’s attention when visiting your product page. In order to attract them, you have to invest in good photography up front. Also, it is essential to ensure that your image should be shot, crisp, clear, large and, real, lively, show your product in action.
#2. Vivid and enticing product descriptions
Vivid and compelling description is obviously key of selling process. Most of customer are based on your product description and photo before making buying decision. Your product description should be informative, concise and motivative. Also, remember to highlight your product’s feature with bullet points to help your shopper read and digest faster. Your description should include keywords, price, shipping information, what it does how it looks like, sizes/colors, availability, and anything that impact a buyer’s decision
#3 Useful Video
Have you known that including video of your products can help you increase sale. Video is the best way to show your product real and lively.
#4. Daily Deals
Daily deals is the great way to urge your visitor make buying decision faster. Let your visitor know that they have short time
to buy item with good price. Keep updating your deals at regular intervals so customers have the habit of visiting your online store regularly
#5. Shipping Fee
According to current research, unexpected shipping costs are the on of the main cause of cart abandonment. So it is a wise choice to make shipping rates and times clear, if possible, make it for free
#6 Think Speed
Are your product page responsive and snappy. Slow speed can kill conversion. Hence, make sure your designed pages load fast and respond faster than ever.
#7. Build Customer Confidence
Build customer confidence and reduce anxiety by delivering product quality, refund policies, service commitment to make sure your customer satisfy before and after purchasing. Also, reviews and testimonials for the other customer are helpful too.
#8. Clear Calls-to-Action Button
Your “add to cart” should be displayed prominently, in a bright color, and placed in the centred position to make sure that your visitor can find it effortlessly.
Putting it all together
To make sure all of these tips help you optimize conversion and boost sales, let take it into action now. Only if experimenting and testing with these seven tips you can identify the main conversion drivers. And if you tested our tips for magento conversion optimization, come back and let us know how it works for you. I hope you can find that your conversions increase together with your customer satisfaction.
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